"A desire to help others lead him into the fitness industry"

James has always been an active individual, as a child he played every sport available as well as taking a keen interest in other physical activities such as skating, surfing and climbing. This paired with his desire to help others lead him into the fitness industry, which provided the opportunity to help others in an area of personal interest.

As a Personal Trainer, James believes the best way to achieve results is through teaching his clients to understand, not only the exercises they are performing but why they are doing so. How their body is moving and what it is they are attempting to achieve.